After the quick intro from the other day, let's dive in. Today, in the other first 90 days I'd like to write about business owners.

By its essence, our work as CISOs requires us to understand risk, deeply and intimately but at the same time maintain a cool head and emotional distance. We are both trusted advisors and executants.

Trusted by whom? The business. But who's the business? Or rather whose business?

When working with any organization, one of the first things I map is what the ownership looks like. To advise, one must know exactly whom one is advising.

Today we'll talk about founders.

I have had the privilege to work in startup environments with great founders. Driven individuals, with impressive technical chops. The only time I had to tell anyone that not scoring perfect marks at awareness training didn't deserve a professional summary execution but instead pedagogy and consideration as a signal for continuous improvement was in a conversation with a founder.

Founders can fall anywhere on the continuum of risk appetite, several patterns do emerge: